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Hello, I’m Daniel and…
I am a
Daniel Idemudia
I am resourceful and result driven with experience in product design, innovation, and software development.
About
6+ Years of Product Design & Development Experience
A resourceful professional with experience conducting discovery work to understand client challenges and translate user insights into actionable design solutions. From wireframes to interactive prototypes, each step in the design process reflects my approach to ensuring usability, accessibility, and an overall pleasant user experience.
Web Design
UX/UI Design
Software Development
Proficient in developing robust and scalable software solutions, bringing concepts to life with a unique blend of creativity and technical expertise.
Illustration
Experience
Currently contributing to public sector projects to positively impact the lives of citizens. Conducting Discovery research to understand users and their challenges. Progress to an alpha phase to ideate, design, and test potential solutions. Use insights from the alpha phase to transition to a beta phase where the most efficient solution is built. Involved in the following projects:
- RMV Modernization (Book a Road Test),
- Nova Scotia Student Assistance Office (NSSAO): MyPATH
- Digital Solution for Compliance & Enforcement of Accessibility Standards.
- Worked with the Data Protection team to build and maintain the data-at-rest remediation portal in conjunction with Symantec.
- Designed and developed a Data Protection Assessment web application to receive and triage requests pertaining data protection. Developed using Flask framework on Python, SQL, and deployed on Microsoft IIS Server
- Led the user interface (UI) redesign of the GTWorld mobile application, with focus on improving usability and accessibility.
- Implemented the designs to build app front end using Ionic and Angular.
- Maintained and developed features for multiple mobile applications, including GTBank and Orange Toolbox, debugging issues on the front and backend.
Education
Dalhousie University / Sep 2021 to Dec 2022
GTWorld Mobile Application
GTWorld is the flagship and primary mobile banking application for GTBank. The application serves up to 8 million customers in 11 countries. The application was initially launched in 2016 and was due for a revamp. The primary goal of this project was to redesign the interface of the application in a bid to:
- Improve its usability and accessibility
- Solve the challenges experienced by users.
I worked as the product designer, conducting end-to-end research, and interviews to inform the design choices and worked with the developers to build the app.
Please reach out to me directly to view the full case study.
Healthcare Wait Time Portal
Mudia Innovation Center
Brooi Real Estate
Brooi is a real estate platform that uses data to solve several challenges plaguing the Nigerian real estate industry. It aims to be the trusted source for home buyers, sellers and renters through a network of professional relators with experience and credibility in the business.
Objectives
- Provide an innovative and data-driven solution for individual users and real estate professionals.
- Use technology to change the process of renting, buying and leasing a property.
- Provide value for home service professionals via the internet.
- Connect buyers and sellers of properties using data.
- Offer assistance for creating property listings (such as taking pictures/videos, making virtual tours, marketing, scheduling meetings, documentation, negotiation, and closing deals.
Please reach out to me directly to view the full case study.
Commons | Building the future of events
Commons is a full-stack event discovery and community platform designed to help people discover meaningful local experiences while enabling organizers to create, manage, and grow their events.
As the founder and sole product designer/developer, I led the entire product lifecycle; from defining the product vision and designing user experiences to architecting the application, building the platform, and continuously iterating based on user needs.
- Role: Product Designer, Product Engineer & Founder
- Timeline: Ongoing
- Platform: Web & Mobile
- Tools & Technologies: Figma, React, Next.js, Supabase, PostgreSQL, Stripe, Tailwind CSS
Ontario Ministry of Education – CCEY IT Modernization
The Child Care and Early Years (CCEY) IT Modernization project was a multi-year digital transformation initiative for the Ontario Ministry of Education. The goal was to modernize how families, child care providers, EarlyON operators, Service System Managers (SSMs), and Ministry staff access and manage child care and early years services across Ontario.
My role – UX/UI & Service Designer
I worked as part of a multidisciplinary team responsible for:
- Service design and journey mapping
- UX and UI design
- Information architecture
- Usability testing and research
- Accessibility and inclusive design
- Stakeholder collaboration and design facilitation
The challenge
Families and service providers were navigating fragmented systems, manual processes, and inconsistent experiences while trying to access and deliver child care services. The challenge was to design and build a unified digital experience that simplified complex provincial services while meeting the needs of multiple user groups (including parents, child care licencees, EarlyON service providers, Service System Managers, and Ministry staff).
What we designed
The project focused on three core services:
- EarlyON – helping families discover and register for programs while ensuring that EarlyON service providers can manage their programs and registrations.
- Child Care – helping families search for, apply to, and manage child care placements while ensuring child care licensees can manage their prohrams and application.
- Fee Subsidy – helping families estimate eligibility and apply for financial support
Across the project, our team designed over 1,000 screens spanning parent, provider, SSM, and Ministry portals, including experiences for mobile and bilingual users.
Research and validation
A key part of the project was continuous user testing and iteration. Over the Alpha phase, the team conducted:
- 359 usability tests
- 32 design iterations
- Testing with parents, providers, operators, SSMs, and Ministry staff
Both moderated and unmoderated research sessions
This research directly informed design improvements and helped ensure solutions were grounded in real user needs.
Outcome
The project delivered validated Alpha prototypes for future implementation and provided the Ministry with a user-tested foundation for modernizing child care and early years services across Ontario. User feedback was overwhelmingly positive, with an average usability rating of 4.5 out of 5 across testing activities.
Note: Due to project confidentiality and ongoing development, screenshots and design files cannot be publicly shared. A walkthrough of the work can be provided upon request.
